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Project Name: Dulukini Retail Design

This design is inspired by the rich multicultural fabric of Malaysia, where people from diverse backgrounds and traditions live together in unity, creating a warm and harmonious community. Each colour in the model symbolizes a unique cultural identity, moving forward together in the same direction—representing mutual respect, inclusiveness, and progress.

The form of the model, with its stacked elements, signifies how these different cultures are layered and interwoven, building a strong, unified foundation that celebrates diversity. Just like the pieces that come together to form a whole, the Malaysian community is strengthened by the coming together of different heritages.

In parallel, the concept also draws inspiration from DuluKiNi, a product line rich with nostalgic elements that evoke cherished childhood memories. Much like a time tunnel, DuluKiNi transports us to simpler days, rekindling the warmth and innocence of the past.

By combining these two themes, the design becomes a symbolic bridge between past and present, memory and identity. It pays tribute to how shared memories and diverse cultures coexist, shaping a meaningful, collective journey—just like how Malaysia continues to grow with unity in diversity.

Participant Details

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Participant Name:
Cheng Ming Hui

University/Organization Name:
First City University College
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