Project Name: Janie & Joe Concept Retail Store

This project focuses on the JANIE&JOE brand, aiming to enhance children's abilities through innovative educational products while preserving childhood joy amid academic pressure. It offers a solution that balances learning and fun in a society that values education highly.

JANIE&JOE provides diverse products that help children gain knowledge across various fields and reduce academic stress through "learning through play." The design philosophy, "outside of the toy box," encourages children to think beyond traditional limits, fostering innovation and self-improvement. Strategically, the brand creates a joyful learning environment with unique store design and product presentation.

Inspired by "outside of the toy box," the concept promotes innovative thinking and personal growth. The use of vibrant colors, wood, and white in the design symbolizes knowledge and creativity, offering an immediate sense of innovation upon entering the store.

The project integrates education and play to address the dual needs of education and childhood, solving the issue of limited playtime under academic pressure and supporting balanced development. It provides a practical solution for maintaining both the joy of learning and childhood happiness.