Project Name: LIT BOOKS

Lit Books‘ firefly mascot, the Lit Bug, represents how literature brightens our minds and ignites our imaginations. The design concept, meaning "ignite imagination," is inspired by how fireflies glow. Just as fireflies need oxygen to glow, imagination needs fresh ideas and the breaking of old ones to inspire new creativity. Undoubtedly, the fresh idea comes from books.

The white lines in the concept symbolize thoughts, while the penetrating glass represents breaking old ideas to spark endless inspiration. One of the Sustainable Development Goals released by the United Nations is quality education, ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all. This project is aimed at this goal. By creating engaging store environments and screening films adapted from literary works, we aim to draw customers in and shift attention from digital products to books. Increased engagement with English literature could boost creativity in Malaysia.